Bratzillaz (also known as House of Witchez) is a sub-brand of Bratz created by MGA entertainment. It debuted in 2012 with the 1st edition of the Bratzillaz line and concluded in 2013 with the Witchy Princesses line.
Dolls
Each doll (with the exception of the Core (Basic Line) dolls) has glass eyes with an articulated, posable body. The dolls come with a broom hair brush, and some come with a spell scroll and a doll stand. Some have a unique pet, sold separately, and most have a personal witch mark symbol. Character cards come with the first edition dolls. They reveal augmented reality content when held up to a webcam: virtual doll animation and character video. The Core (Basic Line) dolls are part of an inexpensive budget line and have a non-articulated body and painted eyes as opposed to the usual glass eyes.
Website
Main Article:The Bratzillaz Website
The official Bratzillaz website launched in July 2012. The website included character bios, parallax scrolling, and games. In a first for MGA Entertainment, Bratzillaz games are available on apps for smartphones. It was closed on 2016.
Media
On July 13, 2012, the official theme song for the dolls was revealed in a live-action music video, which was shot at the Canfield-Moreno Estate. In August, MGA released the first Bratzillaz webisode to the official website and YouTube. A second webisode was released weeks later on September 11, 2012. The first season aired until January 4, 2013. A second season was expected to be released due to a leaked unreleased webisode titled "Fashion Bites" and parts of it being featured at the end of "Midnight Beach" when Yasmina looks into the future. However, due to MGA taking a hiatus with the Bratz in 2014 to rebuild the brand, production of the dolls ended and a second season was never completed.
From June 24, 2013 to July 22, 2013, there was a short series of videos about the Witchy Princesses titled "Witchy Princesses Adventure" which was not considered part of the webseries.
Characters
Dolls
- Cloetta Spelletta
- Jade J'Adore
- Meygana Broomstix
- Sashabella Paws
- Yasmina Clairvoya
- Barkthalameow
- Fluffinscruff
- Kissifuss
- Wingzy
- Winkers
- Illiana Honesty
- Victoria Antique
- Vampelina
- Fianna Fins
- Batric
- Ripple
- Angelica Sound
- Carolina Past
- Siernna Calmer
Media Exclusive
Unreleased
Dolls
2012
- Bratzillaz (1st Edition): Cloetta, Jade J'Adore, Meygana, Sashabella, Yasmina
- Pets (1st Edition): Barkthalameow, Fluffinscruff, Kissifuss, Wingzy, Winkers
- Bratzillaz (1st Edition) and Pets: Cloetta, Barkthalameow, Jade J'Adore, Kissifuss, Meygana, Wingzy, Sashabella, Fluffinscruff, Yasmina, Winkers
- Bratzillaz (Discounted Version): Cloetta, Jade, Meygana, Yasmina
2013
- Back To Magic: Illiana, Jade J'Adore, Meygana, Sashabella, Victoria
- Core (1st Edition): Cloetta, Jade J'Adore, Meygana, Sashabella, Yasmina
- Core (2nd Edition): Jade J'Adore, Meygana
- Magic Night Out: Cloetta, Jade J'Adore, Meygana, Sashabella, Vampelina, Yasmina
- Midnight Beach: Cloetta, Fianna Fins, Jade J'Adore, Meygana, Sashabella, Yasmina
- Pets (2nd Edition): Batric, Ripple
- Switch-A-Witch (1st Edition)
- Switch-A-Witch (2nd Edition)
- Witchy Princesses: Angelica, Carolina, Siernna Calmer
Unreleased
- Bratzillaz (2nd Edition): Corinthia Unicornia, Ludwina Cralz, Eloise De Freese, Abra Cadaver
- Witchy Band: Cloette, Yasmina, Meygana
Makeover Heads
- Witchy Makeover: Yasmina
Playsets
2012
2013
- Cafe Zap (with): Cloetta, Jade J'Adore, Meygana
Fashion Packs
2012
- Academy Style
- Charmed Life
- Wicked Night Out
- Blood-Red
- Changed-Up Chic
- Midnight Magic
- Romantic Spell
- True Blue Style
Media
2012
- Bratzillaz (Webseries)
- Bratzillaz Puzzle Book
- Broom Racerz (iOS Game)
- Purses & Potions (Flash Game)
- Spell Charmer (Facebook App)
- iOS App
- Enchanted Adventure
- Crystal Ball Magic (Facebook App)
2013
- Glam Gets Wicked (Tonight) (Song)
- Witchy Princesses Adventure (Webseries)
- Bratzillaz Interactive DVD
Merchandise
2012
2013
- Bratzillaz Merch 2013: Seasonal, collectibles, apparel, cosmetics, stationery, puzzles
- Magic Night Out Merch: Apparel, stationery
- Mic and Bag (Electronic)
- Bratzillaz Piano (Electronic)
- Bratzillaz Keyboard (Electronic)
- Witchy Princesses Merch: Apparel, stationery
2014
- Bratzillaz Merch 2014: Seasonal
2015
- Bratzillaz Merch 2015: Seasonal
Collectibles
2013
- Bratzillaz Topps Livro Ilustrado: Jade, Cloetta, Sashabella, Meygana and Yasmina
- TopCau Bratzillaz Egg Collectibles (Series 1): Jade, Cloetta, Sashabella, Meygana and Yasmina
2014
- TopCau Bratzillaz Egg Collectibles (Series 2): Jade, Cloetta, Sashabella, Meygana and Yasmina
2015
- TopCau Bratzillaz Egg Collectibles (Series 3): Jade, Cloetta, Sashabella, Meygana and Yasmina